Our History

A family business since 1906, we have a proud heritage and strong values centred around family. Most of all, we share the same passions as our customers: their pleasure in cooking, their eye for design and their love for the home.

We are very proud of the business ethics and expertise we have inherited through the generations. To find our more about the history of the Winning family business, see below.


Inspired by his father John, Richard William Winning establishes a business dealing with horse and carriage trade, as well as hardware. The R.W. Winning & Co. trading name is born.


In the wake of World War II, brothers John ‘Choc’ and Richard ‘Dick’ Winning recognise the increasing demand for new products. The second generation of the Winning family business makes the move into appliances.


With an established history as a selling agent, a business deal with manufacturer Simpson developed and the family business expanded to include new premises in West Ryde and a spare parts division.


After years of supplying retailers with washing machines, John ‘Choc’ and Richard Winning decide to become retailers in their own right. R.W. Winning & Co. revolutionises the appliance retail industry, building cabinets and display units for the products on show.


John ‘Woody’ Winning along with sister Peggy, brother Bill and cousins Richard and Elizabeth become the third generation of the family to manage R.W. Winning & Co.


The opening of six additional showrooms strengthens the family business, which has also changed its name to Winning Appliances.


The company’s 100-year anniversary is marked by John ‘Herman’ Winning being named as the fourth generation to lead the family business, ensuring the longevity of the Winning name will continue for many years to come.


Winning Appliances continues to expand, opening two showrooms in Queensland.
Fortitude Valley and Indooroopilly.


Winning Appliances continues to expand, opening three showrooms in Western Australia.
Joondalup, O’Connor and Osborne Park.


The Winnings Appliances family business celebrates 110 years supporting Australian families with Winning moments in their homes. Meanwhile, the business expands into the ACT with a brand new showroom in Kingston.

Our Customer Promises

We are committed to providing world-class service to our customers and trusted advice for the home. Our customer promises are our commitment to you – they’re what we call ‘The Winning Way’. At Winning Appliances we:

We are the authority in kitchen and laundry and have taken into consideration the needs of the Australian lifestyle to make sure all of our products enhance the unique way we live in our homes.
We search the globe to find the world’s most outstanding cooking and laundry appliances and have an unmatched selection of these brands in our stores, often exclusively.
...with the brands we offer, our expert knowledge and the store experience we provide.
We always have and always will provide world-class customer service to our customers and trusted advice for the home.
We offer the best value in the market, for the best service.
Our advice is unbiased and impartial, we have never sold on commission and never will.
We respect our heritage, know where we came from and uphold the values that only a family business can have.